J BALVIN

Behind the Colores
We produced this 60 minute virtual live special for Youtube & Buchanan’s whisky; a twisted AR experience of the entire Colores album with each song set in a different virtual environment, featuring chats between J and album collaborators.

The project involved a 2 day multicam studio shoot in Medellin, Colombia, production of interviews, edit, set design and an enormous amount of CGI.

Directors The Squared Division
Colombia Shoot Partners 36 Grados

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